Sportradar Extends Data Deal with Caesars Sportsbook
Sports data aggregator Sportradar extended its data deal with Caesars Sportsbook. It came after the former signed an exclusive partnership with the National Baseball Association.
Under the new agreement, Sportradar will continue to supply Caesars Sportsbook with official data and content for a wide range of sports and leagues, including the NFL, NBA, MLB, NHL, NASCAR, and more. The deal also covers Sportradar’s innovative products and services, such as live streaming, live odds, bet stimulation tools, and integrity services.
According to pay per head sportsbook sources, data from Sportradar will allow Caesars to generate new play prop markets, improve same-game parlays, and more. Also, it is the first time Caesars can access NBA optical tracking information.
Sportradar offers NBA tracking data for other online sportsbooks, including FanDuel. In addition, the data aggregator solidified its footprint in US professional sports leagues with its partnerships with the NBA, NHL, and MLB. Becoming a bookie is easy when you have accurate sports data.
Data Deal with Caesars Sportsbook
According to sports betting news reports, the partnership extension reflects the strong collaboration and mutual trust between Sportradar and Caesars Sportsbook. The two companies have been working together since 2018.
Sportradar, located in Switzerland, has revealed promising financial results to kick off 2023, which likely contributed to Caesars’ decision to continue collaborating with the firm. In the first quarter of 2023, it brought in $226.2 million for Sportradar, up 24% year-over-year. The United States division of the corporation earned $43.3 million, a 55 percent increase over the first quarter of 2022. The success of Sportradar’s American operations was propelled by rising demand for its betting and digital advertising services.
In Q1 2023, the Rest of the World region contributed $52.3 million in sales to the company’s bottom line. Live betting was the primary factor in the 25% growth compared to Q1 2022.
Sportradar’s renewed collaboration with the Big Ten Network to run the BIG+ streaming platform bodes well for the company’s future expansion. Additionally, beginning in 2024, the firm will have worldwide data and streaming rights for the Association of Tennis Professionals. In 2023, Sportradar anticipates annual sales between $983.2 million and $1 billion, up 25% from 2022.
