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The Taylor Swift Effect on NFL Betting

The Swifties are crossing over to Sports Betting

The sports world and the music industry collide as Travis Kelce (Tight end for the Chiefs) and Taylor Swift are rumored to be dating. When Taylor Swift watched the Kansas City Chiefs Game live, seated beside Kelce’s mother, no less, Swifties went into action. The Chiefs’ and Kelce’s social media accounts gained followers, and Kelce’s jersey sales blew up. Therefore, its unsurprising for us at to see the Taylor Swift Effect on NFL betting. Specifically, betting on the Chiefs, as well as prop bets on Kelce.

If you keep track of the latest betting lines on the Chief’s games recently, you will see quite the curve in terms of line movement in your sportsbook software. And the Chiefs are playing this weekend, with Swift apparently scheduled to watch live as well. And with the sudden hype over the team, expect your sportsbook to get a lot of action. Since we will likely see an increase in recreational bettors, we may also see an influx of those who will be fading the public, so keep an eye out on those Chiefs lines.

The Taylor Swift Effect on NFL Betting for the Chiefs

The Taylor Swift Effect on NFL BettingThe credit, of course, should not go solely to Swift. Kelce, after all, is quite a popular player, especially in the endzone. Sportsbooks have Kelce to go over 71.5 receiving yards at -114. Those who bet on football will also be seeing movement in lines on the team as well. Sportsbooks have the Chiefs winning 21.5 at +420. There is even a wager on the Jets being scoreless at +3400.

But bookies are seeing a lot of Kelce-specific props, like him hitting an anytime touchdown and the first touchdown as well. Kelce has always been capable of delivering, but that extra push of having to show off with Taylor watching may boost his numbers.

When it comes to wagers on this level of popularity, your sportsbook may be getting a lot of extra action on the next few Chiefs games. The next game of the Chiefs will be in New York playing the Jets on Sunday night. Even without any confirmation of what would be a high-profile relationship, Taylor planning to attend the game is enough fuel to get the fire roaring, so your sportsbook will be feeling the heat, and hopefully, a big payday as well.


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